The latest ALICE results on low $𝑝_{{\rm T}}$ direct photon measurements via the virtual photon method are presented. Direct photons are measured in Pb–Pb collisions at $\sqrt{s}_{{\rm NN}}$ = 5.02 TeV, and in minimum-bias (MB) and high-multiplicity pp collisions at $\sqrt{s}$ = 13 TeV with LHC Run 2 data. The virtual direct-photon signal is extracted from the dielectron mass spectra. Direct photon spectrum in Pb–Pb collisions is measured in the range 1 < $𝑝_{{\rm T}}$ < 5 GeV/$𝑐$ and compared with theoretical predictions. In pp collisions, such measurement in minimum-bias events serves as a baseline for Pb–Pb collisions and a fundamental test for perturbative QCD (pQCD) calculations, while studies in high charged-particle multiplicity events allow one to search for thermal radiation in small colliding systems. Direct photon spectra in pp collisions for both event multiplicity classes are measured in the range 1 < $𝑝_{{\rm T}}$ < 6 GeV/$𝑐$. The MB result was compared with NLO pQCD calculations and the viscous hydrodynamical model. Finally, the first result with the Run 3 pp data at $\sqrt{s}$ = 13.6 TeV, using the upgraded ALICE detector to disentangle the different dielectron sources, is reported.