Engaging the Public: ATLAS Digital Communication
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Pre-published on:
January 02, 2025
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Abstract
Communicating the science and achievements of the ATLAS Experiment at the LHC is a core objective of the ATLAS Collaboration. This contribution will explore the range of communication strategies adopted, provide an overview of ATLAS’ digital communication platforms - including its website and social media - and evaluate their impact on target audiences. Lessons learned and best practices will be shared, drawing from measured effects on audience engagement.
DOI: https://doi.org/10.22323/1.478.0282
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Copyright owned by the author(s) under the term of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright owned by the author(s) under the term of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.